The AI tool that validates your website sustainability claims to make them clear, credible and 100% compliant.
About us
Haze is the first AI-powered platform built to ensure that your corporate website sustainability claims are clear, credible, and compliant. We help brands avoid greenwashing risks and meet global regulations
Haze is the first AI-powered platform built to ensure that your corporate website sustainability claims are clear, credible, and compliant. We help brands avoid greenwashing risks and meet global regulations
0% greenwashing tolerance
+70% legal time savings
>95% Clear & auditable claims
Agentic AI powered
Global ESG compliance
Industry & Brand tailored
Features
Features
How haze works
Harnessing the power of artificial intelligence to revolutionize industries and enhance human experiences.
Paste any public landing page, homepage or blog post/article
Our agentic AI language engine identifies vague terms, greenwashing risks, and misaligned tones.
Cross-checks your claims with global laws: EU Green Claims Directive, CSRD, FTC Green Guides, ISO 14021/22, and more.
Search Regulatory Database
Green Communication
EU Green Claims Directive
CSRD
FTC Green Guides
Key messaging issues
Clarity & strength score
Specific rewrite suggestions
Strategic improvement opportunities
Try it free
How to use
Designed for simplicity
Haze was built with one goal in mind: to make sustainability compliance effortless.
No jargon. No endless legal back-and-forth. Just a clear, intuitive platform that guides your team from claim to compliance in minutes.
Pricing
Haze plans that scale with your compliance needs
Every plan includes AI-powered compliance intelligence.
What exactly does haze do?
Haze is an AI-powered platform that analyzes and validates sustainability and environmental claims. We check your messaging against global regulations and best practices, ensuring every statement is clear, credible, and compliant.
Who should use haze?
Our platform is built for sustainability teams, legal & compliance departments, PR and communications agencies, and marketing teams that want to reduce greenwashing risk and protect brand integrity.
How does the AI know if a claim is compliant?
Haze is powered by a proprietary language intelligence model trained on ESG regulations and industry standards. It cross-references your content against frameworks like the EU Green Claims Directive, CSRD, UCPD, FTC Green Guides, and ISO guidelines.
What types of content can I analyze?
Our versin 1 allow you to input website URLs, but next releases will include press releases, product descriptions, ESG reports, ad campaigns, web copy, or even live CMS content. If it communicates sustainability, haze can review it.
Can haze adapt to my brand’s tone of voice?
Yes. Our AI doesn’t just check compliance—it also customizes outputs to align with your brand’s style, preferred terminology, and sector-specific nuances.
Does haze replace legal review?
Not exactly. We save your legal team time by flagging risks instantly and providing compliant alternatives. Haze works best as a first layer of defense, with lawyers focusing only on high-risk cases.
How secure is my data?
Your data is encrypted and never shared with third parties. Haze is built with enterprise-grade security standards to protect sensitive communications.
How do I get started?
Simply request a demo or join our waitlist. Our team will walk you through the platform, set up your account, and help you run your first compliance check in minutes.
How often are regulations updated in haze?
We continuously update our regulatory intelligence layer to reflect the latest ESG and advertising standards worldwide. That means your claims are always checked against the most current legal requirements.